I have seen this "new" lure on several fishing shows and on a full page add in the February issue of North Carolina Sportsman's Magazine. Has any seen these lures in action? They look good, but they're pretty pricy. They're around $10 each. At that price, I'd have to take my scuba gear with me in the event of a snag. Here's the site for the lures
http://www.ngcsports.com