Product Manufacturer: Ardent
I bought an Ardent Apex BC reel on sale at Dick's a little over a year ago. Pretty sure it was half off at $49.99. Right out of the box the thing was noisy. I did a basic cleaning and it helped but the quality of the reel was questionable from the start. The worm gear stopped engaging after only a couple of fishing days. Returned it to Ardent and they repaired it, but that cost me a few bucks in postage that I wasn't happy about.

I'm not all that active a fisherman, probably only used this reel a couple dozen times or so. The matt black finish has worn terribly. You'd think I had been fishing three times a week for a year or more the way it looks. I will stick with better known manufacturers from now on.