Maybe the store will sell brand name merchandise. But Field and Stream branded stuff is imported junk. Some store brands are okay in some areas (Bass Pro has some decent fishing gear but they promote nothing but 'Redhead' clothing and footwear which I stay away from). Academy's H2O line is decent too but their CBG clothing is not. Bottom line is you will spend more money replacing cheap gear than you will buying the best you can afford the first time around. Columbia, Carhardt, mid to upper priced Shimano, Ray Bans....these brands and others will provide many years of good service and you will take good care of them to help protect your investment.