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I recently started using this box http://www.tacklewarehouse.com/Plano_KVD_Guide_Elite_Series_Bag_4870/descpage-PGSB4870.html and it has enough space to hold my every day essentials including several soft plastics. I have more plastics on the boat and some other gear in other containers, but if I fish from shore or in a friends boat this box is big enough to allow me to have everything I need.

 

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I forgot to mention you can find it for about 40
Bucks cheaper than the list price

 

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I keep them in their bags to help retain the moisture or whatever of the baits. I've taken some out in the past and put them in boxes only to have them melt together. As far as storing them straight, mine sometimes get stuffed in a bag and they definitely aren't straight. I don't thing you have to worry about it. I wouldn't purposely bend them in half and put in the box either though.