I'm a big fan! All of these fish were caught on them. I like 'em for a few reasons:
1) The rubber has a really good consistency.
2) Hollow head allows you to put scent in the bait
3) BIG paddle tail gives off lots of vibrations
4) Dang, man, for whatever reason the things just work!
5) Locally owned company and a good guy that runs it.
I'm not affiliated in any way to the company, product, or owner - I had a guide show them to me and have caught a lot of fish on them ever since. I had a hard time finding anything else that had all of the elements above (and I did a lot of looking around, since these are not locally available in tackle shops). The DOA airheads look pretty good too, though!